Welcome to the Florence Center… 

The Florence Center, originally known as the Florence Civic Center, was established in 1993. Undergoing a significant rebranding and expansion in 2017-2018, it now includes the Jr. Ballroom, multiple meeting rooms, and an oversized pre-function area. As the largest convention, entertainment, and exhibition facility in northeast South Carolina, it spans 29.75 acres and features over 79,000 square feet of versatile space. This includes a 10,000-seat arena, a 14,500-square-foot ballroom, a Jr. Ballroom, nine meeting rooms, and an expansive pre-function area. 

Designed to accommodate a diverse range of events, the Florence Center is conveniently located and ideal for corporate gatherings and social celebrations. Upon entering, visitors are welcomed by a modern and sophisticated ambiance. The open layout with high ceilings creates a sense of spaciousness, and the neutral decor provides a perfect backdrop for any event theme or color scheme. 

A standout feature of the Florence Center is its adaptable floor plan, which can be tailored to suit various event needs, from conferences and workshops to weddings and gala dinners. The modular design facilitates easy setup and tear-down, while the state-of-the-art audiovisual facilities, including large projection screens, high-quality sound systems, and advanced lighting options, make it an excellent venue for corporate events. 

For social events, the space can be transformed into a stylish and inviting setting with ample room for dance floors, stages, and entertainment setups. The venue also offers multiple breakout areas, ideal for multi-day conferences or events with various activities. These areas can be used for networking, casual discussions, or relaxation, providing everything attendees need in one location. 

To ensure a smooth event experience, the Florence Center's experienced staff is available to assist with every detail, from planning to catering with the Savor team. Outside the main event space, amenities such as spacious restrooms and a well-appointed catering area are available. The center offers customizable catering options to meet the preferences of guests. 

Located in the heart of the hospitality district, the Florence Center is surrounded by 3,000 hotel rooms and over 20 restaurants within walking distance, enhancing its appeal for event attendees. Additionally, it is just eight minutes from the award-winning downtown area, known for its local dining, shopping, and unique charm. 

In summary, the Florence Center provides a modern, adaptable space suitable for any occasion. With excellent facilities and a dedicated team, it ensures the success of any event held at this exceptional venue. 

Our Mission: 

Deliver a unique experience that meets the diverse needs of our clients and generates economic impact for our community 

Our Vision: 

A world-class destination for local, regional, national and international events 

Our Values: 

Excellence, Teamwork, Safe Environment, Customer Service, Diversity. 

3300 West Radio Dr. Florence, SC 

Admin: (843) 679-9417 

Email: info@florencecenter.com 

The Florence Center is an ASM managed facility. ASM Global was formed from the merger of AEG Facilities and SMG in October 2019 creating a venue management powerhouse that spans five continents, 14 countries and more than 300 of the world’s most prestigious arenas, stadiums, convention and exhibit centers, and performing arts venues. To learn more about ASM Global and the exciting new ways we can serve you, click here to visit our website.